Texas offers travelers endless possibilities for events, historical sites, destinations and leisure activities. But what few know is there is a larger world out there beyond the bright lights of the big cities... The hidden gems of rural Texas.


Rural Texas is the Real Texas.

With 267,000 square miles, the Lone Star State is largely rural and there's a lot to see out there! Come enjoy festivals and events you'll never find in the big city, eat at cozy family restaurants, shop at unique stores and be amazed at the wealth of history that you will uncover down the backroads of Texas.


The goal of the Rural Texas Tourism Center is to spread the word about all the great things in rural Texas. See our Events Calendar for many wonderful things to do. See our Destinations page for information on individual towns and other businesses in rural Texas.
If you represent a small town, business or event and want to join the RTTC, see our page on Becoming a Partner. If you love rural Texas and want to help support our mission, be sure to check out our Sponsorship page.

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